Forging Ahead in Business
Modern Business
Modern Business
Alexander Hamilton Institute Astor Place New York City
Canadian Address, C. P. R. Bldg., Toronto. Australian Address, 8a Castlereagh Street, Sydney.
Copyright, 1921, by Alexander Hamilton Institute
Joseph French Johnson, D.C.S., LL.D. Dean, New York University School of Commerce, Accounts and Finance Frank A. Vanderlip, A.M., LL.D. Financier T. Coleman duPont, D.C.S. Business Executive John Hays Hammond, D.Sc., LL.D. Consulting Engineer Jeremiah W. Jenks, Ph.D., LL.D. Research Professor of Government and Public Administration, New York University
Erastus W. Bulkley, Member of the firm, Spencer Trask and Company Herbert S. Collins, Vice-President, United Cigar Stores Company Henry M. Edwards, Auditor, New York Edison Company Harrington Emerson, Efficiency Engineer Charles Ernest Forsdick, Controller, Union Oil Company Orlando C. Harn, Chairman of Sales, National Lead Company A. Barton Hepburn, Chairman, Advisory Board, Chase National Bank, New York Frederic H. Hurdman, Certified Public Accountant Lawrence M. Jacobs, Vice-President, International Banking Corporation Jackson Johnson, Chairman, International Shoe Company, St. Louis Fowler Manning, Director of Sales, Diamond Match Company Finley H. McAdow, Past President, National Association of Credit Men General Charles Miller, Former Chairman of the Board, Galena-Signal Oil Company Melville W. Mix, President, Dodge Manufacturing Company Emmett H. Naylor, Secretary-Treasurer, Writing Paper Manufacturers' Association Holbrook F. J. Porter, Consulting Engineer Welding Ring, Exporter Arthur W. Thompson, President, The Philadelphia Company of Pittsburgh Frederick S. Todman, General Manager, Hirsch, Lillienthal & Company John C. Traphagen, Treasurer, Mercantile Trust and Deposit Company of New York John Wanamaker, Merchant Walter N. Whitney, Vice-President, Continental Grocery Stores, Inc.
Albert W. Atwood, A.B., The Stock and Produce Exchange Bruce Barton, General Publicity Dwight E. Beebe, B.L., Collections Ralph Starr Butler, A.B., Marketing and Merchandising Geoffrey S. Childs, B.C.S., Office Methods Edwin J. Clapp, Ph.D., Transportation and Terminal Facilities Raymond J. Comyns, B.C.S., Personal Salesmanship Herbert F. deBower, LL.B., Business Promotion Roland P. Falkner, Ph.D., Business Statistics Major B. Foster, M.A., Banking Principles Charles W. Gerstenberg, Ph.B., LL.B., Finance Leo Greendlinger, M.C.S., C.P.A. (N. Y.), Financial and Business Statements J. Anton deHaas, Ph.D., Foreign Trade and Shipping John Hays Hammond, Consulting Engineer Edward R. Hardy, Ph.B., Fire Insurance Warren F. Hickernell, Ph.D., Business Conditions Solomon S. Huebner, Ph.D., Marine Insurance Charles W. Hurd, Business Correspondence Jeremiah W. Jenks, Ph.D., LL.D., Relation of Government to Business Joseph French Johnson, D.C.S., LL.D., Economic Problems; Business Ethics Walter S. Johnson, B.A., B.C.L., Commercial Law Edward D. Jones, Ph.D., Investments John G. Jones, Sales Management Dexter S. Kimball, A.B., M.E., Cost Finding; Factory Management Bernard Lichtenberg, M.C.S., Advertising Principles Frank L. McVey, Ph.D., LL.D., Economics John T. Madden, B.C.S., C.P.A. (N. Y.), Accounting Practice Mac Martin, Advertising Campaigns G. F. Michelbacher, M.S., Compensation and Liability Insurance T. Vassar Morton, Litt.B., Credit Practice Bruce D. Mudgett, Ph.D., Life Insurance E. L. Stewart Patterson, Domestic and Foreign Exchange Frederic E. Reeve, C.P.A., Accounting Principles Jesse H. Riddle, M.A., Banking Frederick C. Russell, B.C.S., Auditing Bernard K. Sandwell, B.A., International Finance William W. Swanson, Ph.D., Money and Banking John B. Swinney, A.B., Merchandising William H. Walker, LL.D., Corporation Finance
Alexander Hamilton Institute
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FORGING AHEAD IN BUSINESS
CONTENTS
Organization of the Alexander Hamilton Institute
THE LAW OF SUCCESS
Chapter I
The name
The plan
The organization
Subjects covered
Simple, elastic, workable
1—Text
2—Talks
3—Lectures
4—Problems
5—Monthly Letter on Business Conditions
6—Financial and Trade Reviews
7—Modern Business Reports
8—Service
The four great activities of business
A Survey of Modern Business Science
Chapter II
Only half ready
Chapter III
The kind of men enrolled
Chapter IV
Where do you belong?
Your gains
Better understanding
Increased confidence
Quicker decisions
What decision meant to this man
More leisure
Cutting out the details
Increased ability to handle men
Larger income and success
For the woman in business
Chapter V
Make your decision
Chapter VI
Business and the Man
Economics—the Science of Business
Business Organization
Plant Management
Marketing and Merchandising
Salesmanship and Sales Management
Advertising Principles
Office Administration
Accounting Principles
Credit and Collections
Business Correspondence
Cost Finding
Advertising Campaigns
Corporation Finance
Transportation
Foreign Trade and Shipping
Banking
International Exchange
Insurance
The Stock and Produce Exchanges
Accounting Practice and Auditing
Financial and Business Statements
Investments
Business and the Government
Chapter VII
ADVISORY COUNCIL
STAFF
SPECIAL LECTURERS