Film Truth; September, 1920

“FILM TRUTH” accepts no advertising, prints no press-agent bunk, has no boss other than its thousands of readers—and is prepared to travel willingly to the eternal bowwows the day it discovers that any other guidance is necessary.
It is the only publication for the public that comes from “within the industry,” with all the real news, and the latest news.
You get concentrated, unadulterated, unalloyed “pep” when you buy “FILM TRUTH,” without a wasted word or a slushy syllable.
But—to be sure of getting “FILM TRUTH” every month you must let your newsdealer know that you want it. His orders are limited and he can’t be blamed if you are disappointed when an issue sells out faster than he anticipated. Be on the safe side and have him save a copy for you every month. Tell him to-day!

DON’T cry little sucker—don’t cry! If they put Ponzi in jail the movies will get you bye and bye. You will always be taken care of—considerably more “taken” than cared for.
An easily deceived world has been led to believe that the official birth rate of the sucker clan is “one every minute”—but the man who made the calculation must have had a slow-motion watch.
We know that we are babbling words of truth. For we have before us the shining example—the word “shine” is appropriate—of a person who calls himself “Director Brennan.” Almost as long as we can remember, this self-christened “Director Brennan” has been fishing in the Shimmering Sucker Sea with the movies as his bait. And the fishing must be good, for he keeps at it, and keeps expanding.
Our first recollection of the fisherman calls to mind some very crude bait. But it worked. For a fee of several seaworthy simoleons, simpering suckers who thought they had ability that could successfully cope with a camera were permitted to see their photographic likeness in a bulletin which they were warmly assured met the eyes of all the leading producers and casting directors. The open road to a screen career was to pay for the insertion of your photograph in the bulletin—and pay again, and pay some more. Directors had to have players, and logic is logic, sooner or later some director was going to see your photo.