The American Newspaper

Produced by David Widger
By Charles Dudley Warner
Our theme for the hour is the American Newspaper. It is a subject in which everybody is interested, and about which it is not polite to say that anybody is not well informed; for, although there are scattered through the land many persons, I am sorry to say, unable to pay for a newspaper, I have never yet heard of anybody unable to edit one.
The topic has many points of view, and invites various study and comment. In our limited time we must select one only. We have heard a great deal about the power, the opportunity, the duty, the mission, of the press. The time has come for a more philosophical treatment of it, for an inquiry into its relations to our complex civilization, for some ethical account of it as one of the developments of our day, and for some discussion of the effect it is producing, and likely to produce, on the education of the people. Has the time come, or is it near at hand, when we can point to a person who is alert, superficial, ready and shallow, self-confident and half-informed, and say, There is a product of the American newspaper ? The newspaper is not a willful creation, nor an isolated phenomenon, but the legitimate outcome of our age, as much as our system of popular education. And I trust that some competent observer will make, perhaps for this association, a philosophical study of it. My task here is a much humbler one. I have thought that it may not be unprofitable to treat the newspaper from a practical and even somewhat mechanical point of view.
The newspaper is a private enterprise. Its object is to make money for its owner. Whatever motive may be given out for starting a newspaper, expectation of profit by it is the real one, whether the newspaper is religious, political, scientific, or literary. The exceptional cases of newspapers devoted to ideas or causes without regard to profit are so few as not to affect the rule. Commonly, the cause, the sect, the party, the trade, the delusion, the idea, gets its newspaper, its organ, its advocate, only when some individual thinks he can see a pecuniary return in establishing it.