The Art & Practice of Typography / A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement
Transcriber's Note:
The cover image was created by the transcriber and is placed in the public domain.
The ART & PRACTICE of
TYPOGRAPHY
THE FIRST PRINTED DECLARATION Fac-simile in reduced size (original type form about twelve by seventeen inches) of the Declaration of Independence officially printed about July 5, 1776. It was this setting of the Declaration that was read before Washington’s army. Reproduced direct from the original in the Congressional minute book of July 4, 1776
Second Edition
By
EDMUND G. GRESS
EDITOR THE AMERICAN PRINTER
AUTHOR THE AMERICAN HANDBOOK OF PRINTING
NEW YORK·OSWALD PUBLISHING COMPANY·1917
Copyright, 1917, by the
Edmund G. Gress
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TABLE OF CONTENTS
AUTHOR’S PREFACE
SYNOPSIS OF CONTENTS
LIST OF REPRODUCTIONS
LIST OF DESIGNERS
PART ONE
WHEN BOOKS WERE WRITTEN
THE ORIGIN OF TYPOGRAPHY
THE SPREAD OF TYPOGRAPHY
TYPOGRAPHY IN COLONIAL DAYS
TYPOGRAPHY IN THE 19th CENTURY
PART TWO
THE “LAYOUT” MAN
HARMONY AND APPROPRIATENESS
TONE AND CONTRAST
PROPORTION, BALANCE AND SPACING
ORNAMENTATION
THE TYPOGRAPHY OF BOOKS
BOOKLETS, PAMPHLETS, BROCHURES, LEAFLETS
CATALOGS
PROGRAMS
ANNOUNCEMENTS
TICKETS
PACKAGE LABELS
BUSINESS CARDS
THE BLOTTER
POSTERS, CAR CARDS, WINDOW CARDS
ADVERTISEMENTS
NEWSPAPERS
PERIODICALS
HOUSE-ORGANS
TYPE-FACES
IMPRINTS
TRANSCRIBER’S NOTES