Jubilation, U.S.A.

You've heard, I'm sure, about the two Martians who went into a bar, saw a jukebox flashing and glittering, and said to it, What's a nice girl like you doing in a joint like this? Well, here's one about two Capellans and a slot-machine....
TORYL pointed the small crypterpreter toward the wooden, horseshoe-shaped sign. The sign's legend was carved in bright yellow letters. Sartan, Toryl's companion, watched up and down the open highway for signs of life. In seconds the small cylindrical mechanism completed the translation.
The sign said:
JUBILATION, U.S.A.!! The doggondest, cheeriest little town in America!
The two aliens smiled at each other. Unaccustomed to oral conversation, they exchanged thoughts.
The crypterpreter worked incredibly fast. The language is quite simple. It would seem safe to proceed. The sign indicates friendliness , thought Toryl, the older of the two Capellans.
Very well, Brother , replied Sartan, though I still worry for the safety of the ship .
Sartan, our instruments tell us that anyone who discovers the ship , Toryl explained, a trifle impatient, will show a remarkable degree of curiosity before they display any hostility .
Sartan agreed to dismiss his worries and the two aliens began to walk along the barren highway. Before them, at a great distance, they could see a cluster of small frame buildings. When they had walked a hundred feet or more they encountered another sign.
JUBILATION, U.S.A.!! WELCOME, STRANGER! See America first and begin with JUBILATION!
And several hundred feet further two more signs.
THE ROTARY CLUB of Jubilation welcomes and extends the warm hand of friendship to you!!!! You are now entering Paradise, brother! HOWDY, STRANGER! COME RIGHT ON IN, STAY AWHILE AND MAKE YOURSELF TO HOME! —Jubilation Chamber of Commerce—