Poster advertising
G. H. E. Hawkins
BEING A TALK ON THE SUBJECT OF POSTING AS AN ADVERTISING MEDIUM, WITH HELPFUL HINTS AND SENSIBLE SUGGESTIONS TO POSTER ADVERTISERS, AND WITH THIRTY-TWO PAGES OF FULL COLOR REPRODUCTIONS OF POSTERS USED BY NATIONAL ADVERTISERS
BY G. H. E. HAWKINS Advertising Manager of The N. K. Fairbank Company (Makers of Gold Dust Washing Powder, Fairy Soap, Sunny Monday Soap, Cottolene, etc.) CHICAGO, ILL.
1910
PRICE, $3.00
“ Speed booklet! Tell thy message. How the man
Who could not charm with colors, henceforth can.
This portion of its vast and fruitful fields
Lithography to advertising yields. ”
George Henry Edward Hawkins
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Introduction
Table of Contents
Why Bill-Posting Is a Good Medium
Size of Posters
Cost of Posters
Approximate Cost of an Ordinary Pictorial Poster.
Copy and Sketches
Comments on Posters Reproduced
Value and Harmony of Colors
GOOD TWO-COLOR COMBINATIONS
GOOD THREE-COLOR COMBINATIONS
HARMONIZING HINTS
Bill-Posting For The Local Advertiser
Checking the Service
Connecting Poster Advertising With Sales
General Hints to the Poster Advertiser
General Hints to the Bill-Poster
CANADIAN OFFICIAL REPRESENTATIVES
Comments on Posters Reproduced
Official List Associated Bill-Posters