A History of Advertising from the Earliest Times.

A HISTORY OF ADVERTISING.
PRINTED BY BALLANTYNE AND COMPANY EDINBURGH AND LONDON
A. Concanen, del. et lith.
Stannard & Son, imp.
MODERN ADVERTISING: A RAILWAY STATION IN 1874.
ILLUSTRATED BY ANECDOTES, CURIOUS SPECIMENS, AND BIOGRAPHICAL NOTES.
By HENRY SAMPSON.
WITH ILLUSTRATIONS AND FACSIMILES.
London: CHATTO AND WINDUS, PICCADILLY. 1874.
TO The Right Honourable THOMAS MILNER GIBSON, In humble recognition of the Important Services HE HAS RENDERED TO THE CAUSE OF ADVERTISING, as well as to Journalism generally, This Book IS RESPECTFULLY DEDICATED, BY His obedient Servant, THE AUTHOR.
In presenting the following humble attempt at history-writing to the reader, I am selfish enough to admit a preference for his tender mercy rather than for his critical judgment. I would ask him to remember that there are many almost insurmountable difficulties to be faced in the accomplishment of a work like this, and a narrowed space adds to rather than diminishes from their antagonistic power.
When the work was first proposed to me, it was imagined that the subject could be fully disposed of in less than five hundred pages. I have already gone considerably over that number, and feel that the charge of incompleteness may still be brought against the book. But I also feel that if I had extended it to five thousand pages, the charge could still have been made, for with such a subject actual exhaustion cannot be expected; and so, despite the great quantity of unused material I have yet by me, I must rest satisfied with what I have done. I trust the reader will be satisfied also.