The clock that had no hands, and nineteen other essays about advertising

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The Clock that Had no Hands
And Nineteen Other Essays About Advertising
By Herbert Kaufman
New York George H. Doran Company
COPYRIGHT, 1908 BY THE CHICAGO TRIBUNE
COPYRIGHT, 1912 GEORGE H. DORAN COMPANY


The Clock that Had no Hands
Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing . In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands . He has no way of recording his movements. He can no more expect a twentieth century success with nineteenth century methods, than he can wear the same sized shoes as a man , which fitted him in his boyhood .