Mr. Joseph Hanson, The Haberdasher

These are good days for great heroes; so far at least as regards the general spread and universal diffusion of celebrity. In the matter of fame, indeed, that grand bill upon posterity which is to be found written in the page of history, and the changes of empires, Alexander may, for aught I know, be nearly on a par with the Duke of Wellington; but in point of local and temporary tributes to reputation, the great ancient, king though he were, must have been far behind the great modern. Even that comparatively recent warrior, the Duke of Marlborough, made but a slight approach to the popular honours paid to the conqueror of Napoleon. A few alehouse signs and the ballad of Marlbrook s'en va't en guerre, (for we are not talking now of the titles, and pensions, and palaces, granted to him by the Sovereign and the Parliament,) seem to have been the chief if not the only popular demonstrations vouchsafed by friends and enemies to the hero of Blenheim.
The name of Wellington, on the other hand, is necessarily in every man's mouth at every hour of every day. He is the universal godfather of every novelty, whether in art, in literature, or in science. Streets, bridges, places, crescents, terraces, and railways, on the land; steam-boats on the water; balloons in the air, are all distinguished by that honoured appellation. We live in Wellington squares, we travel in Wellington coaches, we dine in Wellington hotels, we are educated in Wellington establishments, and are clothed from top to toe (that is to say the male half of the nation) in Wellington boots, Wellington cloaks, Wellington hats, each of which shall have been severally purchased at a warehouse bearing the same distinguished title.
Since every market town and almost every village in the kingdom, could boast a Wellington house, or a Waterloo house, emulous to catch some gilded ray from the blaze of their great namesake's glory, it would have been strange indeed if the linendrapers and haberdashers of our good town of Belford Regis had been so much in the rear of fashion as to neglect this easy method of puffing off their wares. On the contrary, so much did our shopkeepers rely upon the influence of an illustrious appellation, that they seemed to despair of success unless sheltered by the laurels of the great commander, and would press his name into the service, even after its accustomed and legitimate forms of use seemed exhausted. Accordingly we had not only a Wellington house and a Waterloo house, but a new Waterloo establishment, and a genuine and original Duke of Wellington warehouse.