Certain Success

THIRD EDITION
1920 DETROIT, MICHIGAN
Salesmanship Essential to Assure Success
There are particular characteristics one can have, and particular things one can do, that will make failure in life certain .
Why, then, should not the possession of particular opposite characteristics, and the doing of particular opposite things, result as certainly in success , which is the antithesis of failure?
That is a logical, common-sense question. The purpose of this book and its companion volume, The Selling Process, is to answer it convincingly for you.
Success can be made certain; not, however, by the mere possession of particular characteristics, nor by just doing particular things.
Your success in life can be assured ; but only if you supplement your qualifications and make everything you do most effective by using continually, whatever your vocation, the art of salesmanship .
Why Are Some Men Failures Who Deserve to Succeed?
Life can hold nothing but failure for the ill-natured, unsociable, disgusting tramp who is known to be ignorant, lazy, shiftless, a spendthrift, a liar, and an all-around crook. Such a worthless man will make a complete failure of life because he is so dis -qualified to succeed.
On the other hand certain success ought to be achieved by the good-natured, intelligent, reliable man who continually wins friends; the truthful man who has a fine reputation for thrift, honesty, neatness, and love for his work. He seems entirely worthy of success. Yet for reasons that baffle himself and his friends it sometimes happens that such a man is unsuccessful.