You're really cooking when you're cooking with Seven-Up!

for a new dimension in kitchen cookery
Nothing does it like Seven-Up!
There’s a place in your kitchen ... for 7up
Seven-Up can be an exciting new ingredient for those housewives who are always alert for ways to put “something extra” into their favorite recipes. The crystal-clear, lively flavor of 7-Up will take on a new dimension when you do what mealmakers all over the country are doing ... using 7-Up in recipes for pie crusts, cakes, meat preparation, salads, desserts, gravies, sauces, and punches.
Your family and guests will quickly notice the sparkling new flavor, the subtle tang, and the light airiness that 7-Up adds to your favorite dishes.
Now you’re really cooking ...
when you’re cooking with 7-Up!
One of the most popular kitchen uses for 7-Up is that of a tangy baste for meats and fowl. Seven-Up helps to highlight the natural flavor of the meat.
Place your roast in the roaster with lid off until meat is oven-brown. Use only enough water in roaster to prevent sticking. When ready for additional liquid, add 7-Up as required, basting at frequent intervals.
Start your roast or shoulder of lamb with about ¾ cup of water to create enough steam to last until the meat heats through evenly. Then baste with two or three (7-oz.) bottles of 7-Up, the number depending on the size of the roast.
Place turkey in roaster with one cup of water (for steaming). After turkey heats through, baste with three or four (7-oz.) bottles of 7-Up, depending on size of bird.
You can get the best out of any wild fowl or game by basting it with 7-Up. Seven-Up takes away any “gamey” taste and still preserves the natural flavor.