HOW TO INVIGORATE THE MARKETS.
First. See that no honey goes to market from your apiary that is not in the most inviting form possible. Grade all the honey thoroughly, and expect prices to correspond with the grade. See that every package and vessel is not only attractive, but so arranged as not to make the dealer any trouble or cause him any vexation. One leaky can or crate may do great injury.
Second. See that every grocer in your vicinity has honey constantly on hand. Do all you can to build up a home market. The advice to sell to only one or two dealers is wrong and pernicious. Whether we are to buy or sell, we shall find almost always that it will be most satisfactory to deal with men whom we know, and who are close at hand. Only when you outgrow your home market should you ship to distant places. This course will limit the supply in the large cities, and thus raise the prices in the great marts, whose prices fix those in the country. Be sure to keep honey constantly in the markets.
Third. Insist that each grocer makes the honey very conspicuous. If necessary, supply large, fine labels, with your own name almost as prominent as is that of the article.
Fourth. Deliver the honey in small lots, so that it will be sure to be kept in inviting form, and, if possible, attend to the delivery yourself, that you may know that all is done "decently and in order."
Fifth. Instruct your grocers that they may make the honey show to the best effect, and thus captivate the purchaser through the sight alone.
Sixth. Call local conventions, that all in the community may know and practice the best methods, so that the markets may not be demoralized by poor, unsalable honey.
Of course, the method of preparation will depend largely, and vary greatly, upon the style of honey to be sold, so we will consider these kinds separately.