HOW TO TEMPT THE CONSUMER.
First. Have it chiefly in small cups—jelly cups are best. Many persons will pay twenty-five cents for an article, when if it cost fifty cents they would not think of purchasing.
Second. Only put it in such vessels as jelly cups or glass fruit jars, etc., that will be useful in every household when the honey is gone, that the buyer may feel that the vessel is clear gain.
Third. Explain to the grocer that if kept above the temperature of 70° or 80° F., it will not granulate, that granulation is a pledge of purity and superiority, and show him how easy it is to reduce the crystals, and ask him to explain this to his customers. If necessary, liquify some of the granulated honey in his presence.
Lastly. If you do not deliver the honey yourself, be sure that the vessels will not leak in transit. It is best, in case jelly cups are used, that they be filled at the grocery. And don't forget the large label, which gives the kind of honey, grade, and producer's name.