SCHEME 15—THE MONEY ORDER READY FOR SIGNATURE

If you want him to send a money order, help him to get it by enclosing a money order application filled in except for his name.

Avoid the possibility of giving the order blank a legal appearance. Simply have the order say, "Send me ——" and as little more as is necessary. Show the prospect that there are no strings or jokers in your blank. Make it so simple that there is no possibility of misunderstanding its terms.

If the article is one that is sold in much th same way to every purchaser, it is best to print the entire order, leaving only the date line and the signature line blank. If the purchaser has to choose between two styles of the article or between two quantities, the order blank may be printed, so that the quantity not wanted may be crossed out.