SCHEME 17—THE COIN CARD
The coin-card method is a winner for sales under a dollar. The card, with its open holes inviting the quarter or the fifty-cent piece, and the order blank printed conveniently on the flap—captures much loose money.
The post office department will furnish money order applications with the name of the advertiser printed in the proper spaces. These printed applications should be sent for the prospect's convenience in cases where a money order is likely to be used. They insure that the advertiser's name will come before postmaster's written in the preferred form, and they also relieve much of the hesitancy and embarrassment of the people that do not know how to make out an application.