The Effect of the War on Osborne Art Calendars for 1916
You probably know that the outbreak of war immediately resulted in a scarcity of dye stuffs. In the calendar business this has affected inks for color printing, paints for water colors, coloring matter for ribbon, paper and cord. The rag used in high grade paper was also affected, and to some extent even the clay for enameled stock—part of this material coming from the war area.
The Osborne Company acted promptly in the crisis. Taking advantage of the large capital fortunately at our command, we purchased outright practically an entire year's supply of materials, at prices which cannot be duplicated today for materials of equal grade.
As a result the new line of Osborne Art Calendars for 1916 will be sold to our customers at no advance in price, and there will be no deterioration in quality through the substitution of inferior or untested materials.
On the contrary, the new line will offer you unexpected value for every dollar of your calendar appropriation.
It is absolutely, in all respects, the superlative line—the masterpiece—of the 25 years of progress since this Company originated the art calendar business.
Do not buy in haste—before you see Osborne Art Calendars for 1916. Wait—the reward will be better and more attractive advertising, a subject yours exclusively for your town (no jobber's calendar gives you this important service) and the greatest value any calendar house does or can offer you for your money.
The Osborne man will surely call. Wait for him in your own interest.
EDMUND B. OSBORNE, President.
THE OSBORNE COMPANY
NEW YORK CHICAGO LONDON
GENERAL OFFICES AND WORKS, NEWARK, NEW JERSEY
LARGEST CALENDAR SALES IN THE WORLD