WINDOW DISPLAYS.
A great many druggists put too little stress upon the importance of the window display. It is a very frequent thing to see good window space going to waste. Too often the clerk is left to “put in anything” and puts it in just “any old way.” This should not be.
If your window is worth the time and talents of an expert window decorator, such as are sent out by the national advertisers, is it not worth the time—spare time, let us say—of your clerk? It is a mighty poor window that a national advertiser will not jump at the chance to decorate for you. The chances are that nearly every retail druggist in the South has one very good window. Take advantage of it. Make a carefully-planned window display and you will be agreeably surprised at the interest it will attract. That is what your store needs.
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