Ideals and aims

The management of the Bell System recognizes its responsibility to treat fairly telephone users, employees and share owners. It believes that the interests of these three great groups of people are linked closely together.

Management’s aim and responsibility is to see that telephone users get the most and best possible service. The cost of service must be as low as may be consistent with good wages and working conditions for employees and with a reasonable return for share owners on their investment in the business.

The Bell System believes that the most and best possible service means telephone service for the nation that, so far as possible, is free from imperfections, errors or delays—service that enables anyone, anywhere, to pick up a telephone and talk to anyone else, clearly, quickly, at reasonable cost.

Coaxial cable can simultaneously transmit hundreds of telephone conversations and several TV programs.