FITCH’S KIDNEY AND LIVER COOLER.
A bottle of this preparation containing rather less than 4 fluid ounces is sold for 2s. The directions are:
Take two teaspoonfuls mixed in water every morning.
The label and package appear to have been devised for the purpose of suggesting, without explicitly stating, that it is a cure for the complaints named. On one side appears the following (divided into sections by use of different type):
Oh my back, how it aches! Why? Fitch’s Kidney and Liver Cooler. Trade Mark. Sluggish liver. Inactive kidneys. Over-heated blood. Bad urine. Acts chemically by absorption.
and on the other:
Oh my back, how it aches! Why? Because your Kidneys and Liver are Sluggish, and a deposit has formed in the urine which will contaminate the whole system unless dissolved chemically. Try this; you won’t regret. It’s a grand conception.
Analysis showed the liquid to consist simply of a solution of potassium nitrate in water, the strength being 56 grains in a fluid ounce—that is, 14 grains in a dose.
The estimated cost of the contents of the bottle is one-eighth of a penny.