BOOKS AT MAGAZINE PRICES.

The contrast between the cost of Books and Magazines is very startling. For example, one Serial Tale in “The Fireside,” published separately as a volume, sells for 5s.; and if the other contents were also published separately, the selling price of the volumes would reach to about 25s. Yet “The Fireside” Annual itself is sold complete for 7s. 6d. In the same way, the Serial Tales in “Home Words,” published separately, would make a 2s. 6d. volume, and the other contents in volumes would sell for about 10s. Yet the Annual itself may be had for 1s. 6d. and 2s.

The explanation is chiefly found in the large circulation of Magazines as compared with Books, which entirely changes the cost of production. Books seldom exceed an edition of 1000 copies, the sale extending over many months; whilst a successful Magazine secures the immediate sale of one or two hundred thousand copies.

As the first of a proposed Series of similar works, adapted for wide circulation, it has been decided to print what may be termed

A Magazine Edition of “The Way Home.”

The volume, which has already passed through Six Editions, was originally issued at the price of 3s. 6d. It is now, in an illustrated, larger, and more attractive form, sold for One Shilling: furnishing an example of the possible cheapness of books, if they can be printed in numbers corresponding with the circulation of our popular Magazines.

Since this experiment, if successful, cannot fail largely to promote the diffusion of Christian literature, it is hoped that the Clergy and others will aid in introducing the volume to general notice, calling the attention of Booksellers to it, etc. The publisher will be glad to forward a Specimen Copy for this purpose, free by post, to any address on receipt of twelve stamps.

As a book suitable for Confirmation candidates, it can be supplied to the Clergy on special terms for fifty or one hundred copies.

Address—THE MANAGER,

“Hand and Heart” Office,

1, Paternoster Buildings, E.C.

Her Majesty the Queen.

The Editor of “Hand and Heart,” “Home Words,” etc., has been honoured with a message from the Queen. Canon Connor, one of Her Majesty’s Chaplains, writes:—

“Her Majesty permits me to say she has read and approved of ‘Hand and Heart’ with much pleasure.”

THE ILLUSTRATED FAMILY NEWSPAPER.

1d. Weekly.

“HAND AND HEART.”
Edited by the Rev. Charles Bullock, B.D., Author of “The Way Home.”

NOW READY.

THE NEW VOLUME.
In Rich Cloth Gilt Binding, 7s. 6d.

“The art is as good as the literature.”—The Art Journal.

“A splendid volume, well deserving a permanent existence.”—Record.

The following brief summary of Contents will give an idea of the Character and Objects of this Paper:—

THE NEWS DEPARTMENT COMPRISES:—

I. THE WEEK: A Chronicle of Current Events and Opinions.

II. IN PARLIAMENT: A Digest of the Debates during the Session.

III. LEADERS on the most prominent Topics of the Day.

IV. JOTTINGS ON MEN AND THINGS. By a London Wayfarer.

V. MEN OF MARK: Lives with Portraits.

1. Archbishop of Canterbury.

2. Dr. Duff.

3. Canon Ryle.

4. The Lord Chancellor.

5. Earl Russell.

6. George Cruikshank.

7. W. E. Forster, M.P.

8. Sir W. Lawson, M.P.

9. J. B. Gough. With many others.

VI. FIRESIDE TALES.

1. Baskets and Brooms. By Emma Marshall.

2. The Earls of the Village. By Agnes Giberne.

3. Three Scenes in a Life. By the late Mrs. Balfour.

VII. HISTORIC PICTURES.

1. The Monks of Old.

2. Witchcraft in the Nineteenth Century.

3. The Great Plague, etc., etc.

VIII. ENGLAND AT WORK.

1. Gold Workers.

2. Our Seed Growers.

3. The Post Office, etc., etc.

IX. OUT AND ABOUT.

1. Balmoral.

2. Modern Rome.

3. A Peep at Holland.

4. Walks about Paris, etc., etc.

X. TEMPERANCE.

XI. THE POSTMAN.

XII. BUSY BEE.

XIII. SANITARY PAPERS.

XIV. EVENINGS AT HOME.

XV. THE REST DAY.

XVI. THE BOOKS OF THE MONTH, etc., etc.

Illustrations by Harrison Weir and other First Class Artists.

A Tale, entitled “SEVENTY YEARS AGO,” by Mrs. Marshall, is now appearing.

LONDON: “HAND AND HEART” PUBLISHING OFFICES,
1, PATERNOSTER BUILDINGS, E.C.

For CHRISTMAS, 1879—The NEW ANNUALS

Edited by the Rev. Charles Bullock, B.D., Author of “The Way Home,” etc.

Elegantly bound in cloth, gilt, with ornamental design, 288 pp., price 2s.;
or, in coloured boards, 1s. 6d.

“HOME WORDS” ANNUAL.

CONTAINS TWO SERIAL TALES:—

I. TEMPLE BENEDICT. By Mrs. Prosser.
II. THE LOST JEWEL. By Mrs. Marshall.

OTHER SERIAL WORKS.

III.	Way Side Chimes. By Frances Ridley Havergal.	VII.	Talks with the People. By the Earl of Shaftesbury, K.G.
IV.	“Sunbeam” Sketches. By Mrs. Brassey. With Illustrations.	VIII.	The Temperance Witness Box. By the Editor.
V.	The Church of our Fathers. By the Rev. G.Everard, M.A.	IX.	Illustrated Poems. By the Rev. R. Wilton, M.A., and other Authors.
VI.	Things that are Like. By the Rev. Dr. Maguire.	X.	The Young Folks’ Page.
		XI.	Monthly Calendar, etc.

FIRST-CLASS ILLUSTRATIONS.

II.

In rich crimson cloth, gilt edges, full-page illustrations, 7s. 6d.

“THE FIRESIDE” ANNUAL.

CONTAINS TWO SERIAL TALES:—

I. THE MAIDENS’ LODGE. By Emily S. Holt.
II. DUTIES AND DUTIES. By Agnes Giberne.

III.	Sunday Readings. By the Rev. Gordon Calthrop, the late Bishop of Cork,the Editor, and others.	VIII.	Prize Competition in English Literature. Bythe Bishop of Sodor and Man.
IV.	Of Foibles. By a Nameless Writer.	IX.	Tales for Our Sons and Daughters. By variousAuthors.
V.	Lord Lawrence, and other Biographies. By theEditor.	X.	Art Studies from Landseer. By H. G. Reid. With Illustrations.
VI.	Papers Practical. By the Rev. John F. Serjeant.	XI.	London Illustrated with Pen and Pencil. By aLondon Rambler.
VII.	Sidelights from Heraldry. By the Rev. S. B.James.	XII.	The Month, etc.
WITH OTHER SERIAL PAPERS.

III.

Elegantly bound in cloth gilt, full-page illustrations, price 2s.

“THE DAY OF DAYS” ANNUAL.

CONTAINS TWO SERIAL TALES:—

I. COALS OF FIRE. By Emma Marshall.
II. TRIED GOLD: a Story of Love and Duty. By F. H. Knapp.

III.	Echoes from the Word. By Frances Ridley Havergal.	VII.	The Sunday Bible Hour. 1. Notes Critical and Expository. 2. Life Illustrations of Bible Truths. 3. Bible Exercises and Questions.
IV.	Irish Mission Work. By the Rev. Canon Hayman and others.	VIII.	The Poetry of Home. By the Rev. R. Wilton, and others.
V.	Jottings on the Word. By the Rev. W. H. Cutting.	IX.	The Olive Branch, Papers for the Young, etc.
VI.	Christian Biography. By Various Authors.

LONDON: “HAND AND HEART” PUBLISHING OFFICES,
1, PATERNOSTER BUILDINGS, E.C.