THE ELI PRODUCTS OF ELI H. DUNN
Physicians are receiving some miscellaneous advertising matter from a concern that seems to operate under various names such as “E. H. Dunn & Co.,” “Eli H. Dunn,” “Eli Laboratory,” etc. The concern is located at 3820 Main St., Kansas City, Mo. One Journal reader, who is evidently not greatly impressed by this material, forwards the stuff to us with the laconic request: “Will you please give me your opinion on this junk?”
The “junk” referred to comprised, in part, an advertising leaflet on “Eli 606 Capsules,” another leaflet on “Eli Vaginal Capsules,” still another on “Eli ‘Vim’ Restorative;” then there was reference to the inevitable nostrum for intravenous use: “Ampoules Eli Venhydrarsen.” A four-page leaflet, headed in large and very black letters “Confidential Guide to Live Wire Physicians Only,” expressed its key-note in the opening paragraph:
“How to make MONEY as well as REPUTATION in the treatment of all CHRONIC AILMENTS and all types, forms and sequella of VENEREAL diseases.”
The “Eli ‘Vim’ Restorative” is said to be a “tonic aphrodisiac.” The “action” of the product is to “Arouse Sexual Ardor and Desire. Influx blood supply to the genital organs.” A postscript to the “Guide” urges physicians:
“If you do not already use Intravenous Serums, by all means get an outfit, if for no other reason than to meet the popular DEMAND.”
A “Special Note” in the “Confidential Guide” advises physicians who “have to deal with Hysteria” to “write the Author of this Guide, who will explain by personal letter a method of cooperation by which such Convulsions may be At Once and forever stopped.... There will be $100 for You from every case treated.” One physician wrote to the “Author of this Guide”—Eli H. Dunn, M.D.—asking for further information on this treatment for hysteria. He received in reply two letters both signed Eli H. Dunn; one was to be shown to the patient, the other was for the doctor’s own information. The letter for the patient to see described the marvelous effects of “Dunn’s Intravenous and Restorative Treatment” in hysteria and recommended it “with the utmost confidence in every case able to pay you the fee commensurate with the service you render.” Then followed these two paragraphs:
“The cost of the treatment when administered by yourself is $300 CASH WITH ORDERS which includes one complete outfit and technique for administering.
“Should you call me personally in consultation an additional fee of $150 per diem covering the time I am away from my Kansas City office; fees to be collected and held until I arrive.”
The letter that was intended only for the doctor’s eye declared:
“You are to have $100 of the fee and $50 of the per diem.”
It explained that the “complete outfit” referred to in the “patient’s letter” would “consist in part of a tube of intravenous medication” and doses of “Restorative Capsules” and “Eli 606 Capsules.”
Eli H. Dunn seems to have had a somewhat varied and spectacular career. After being graduated in 1885 he apparently started practice in Orion, Ill. During the nineties he was practicing at Elma, Iowa, and about 1900 he seems to have moved to Kansas City, Mo. During 1906 and 1908, he also had an additional office at Denver, Col. About this time he was exploiting “Dunn’s Uterine Evacuant” which was “a strictly legitimate” product which could “be injected within the uterus with perfect safety and immediate effect.” This stuff was advertised both from the Kansas City and the Denver offices. The “Personal Column” of a Kansas City paper in 1910 carried the message to “Ladies” that “Dr. Dunn” was a “Regular physician for women only,” Dunn’s violation of the postal laws in 1911 and of the federal Food and Drugs Act in 1912 need not be gone into at this time.
The Journal would feel like apologizing for devoting space to such a preposterous scheme were it not for the fact that physicians, being human, sometimes “fall for” preposterous schemes. Some, we know, have nibbled at Dunn’s bait; others may do so. The gross commercialism that permeates the advertising matter sent out by Dunn again emphasizes the fact that the fad for intravenous medication offers an attractive field for those who would exploit our profession.—(From The Journal A. M. A., Nov. 22, 1919.)