THE PRESS
America is a land of newspapers, and the newspapers are very largely the same. To a certain extent many of them are exactly the same, for the vastness of the country makes it possible to syndicalise various features, so that you find Walt Mason's sagacious and merry and punctual verse, printed to look like prose but never disappointing the ear, in one of the journals that you buy wherever you are, in San Francisco, Salt Lake City, Chicago or New York; and Mr. Montagu's topical rhymes in another; and the daily adventures of Mutt and Jeff, who are national heroes, in a third. Every day, for ever, do those and other regular features occur in certain of the papers: which is partly why no American ever seems to confine himself, as is our custom, to only one.
Another and admirable feature of certain American papers is a column edited by a man of letters, whose business it is to fill it every day, either with the blossoms of his own intelligence or of outside contributors, or a little of each: such a column as Don Marquis edits for The Sun, called "The Sundial," and Franklin R. Adams for The Tribune, called "The Conning Tower," and Christopher Morley for the New York Evening Post, called "The Bowling Green." Perhaps the unsigned "Way of the World" in our Morning Post is the nearest London correlative.
These columns are managed with skill and catholicity, and they impart an element of graciousness and fancy into what might otherwise be too materialistic a budget. A journalist, like myself, is naturally delighted to find editors and a vast public so true to their writing friends. Very few English editors allow their subscribers the opportunity of establishing such steady personal relations; and in England, in consequence, the signed daily contribution from one literary hand is very rare—to an American observer probably mysteriously so. The daily cartoon is common with us; but in London, for example, I cannot think of any similar literary feature that is signed in full. We have C.E.B.'s regular verse in the Evening News and "The Londoner's" daily essay in the same paper, and various initials elsewhere; but, with us, only the artists are allowed their names. Now, in America every name, everywhere, is blazoned forth.
Whatever bushel measures may be used for in the United States the concealing of light is no part of their programme.
Another feature of American daily journals comparatively unknown in England is the so-called comic pictorial sequence. All the big papers have from one to half a dozen of these sequences, each by a different artist. Bud Fisher with "Mutt and Jeff" comes first in popularity, I believe, and then there are his rivals and his imitators. Nothing more inane than some of these series could be invented; and yet they persist and could not, I am told, be dropped by any editor who thought first of circulation.
After the individual contributions have been subtracted, all the newspapers are curiously alike. The same reporters might be on every one; the same sub-editors; the same composers of head-lines. If we think of Americans as too capable of cynical levity it is largely because of these head-lines, which are always as epigrammatic as possible, always light-hearted, often facetious, and often cruel. An unfortunate woman's failure at suicide after killing her husband was thus touched off in one of the journals while I was in New York: