LOVES OF SELF AND THE WORLD
The reason why the love of self and the love of the world are infernal loves, and yet man has been able to come into them, and thus to ruin will and understanding in him, is as follows: By creation the love of self and the love of the world are heavenly loves; for they are loves of the natural man serving his spiritual loves, as a foundation does a house. From the love of self and the world, a man wishes well by his body, desires food, clothing and habitation, takes thought for his household, seeks occupation to be useful, wishes also for obedience's sake to be honored according to the dignity of the thing he does, and to be delighted and recreated by the pleasures of the world;—yet all this for the sake of the end, which must be use. By this a man is in position to serve the Lord and to serve the neighbor. But when there is no love of serving the Lord and the neighbor, but only a love of serving oneself at the world's hands, then from being heavenly that love becomes infernal, for it causes a man to sink mind and character in his proprium, or what is his own, which in itself is the whole of evil.
—Divine Love and Wisdom, n. 396