| PAGE |
| I | [Telling Your Advertising Story by Motion Pictures] | 11 |
| II | [Movie Advertising from the Viewpoint of a Fan] | 18 |
| III | [The Dollars and Cents of Advertising by Motion Pictures] | 23 |
| IV | [Some Film Advertising Methods for the Manufacturer] | 30 |
| V | [Slide and Film Advertising Contrasted] | 33 |
| VI | [Using the Film to Secure Foreign Business] | 41 |
| VII | [Approaching the Working Classes with a Motion-picture Play] | 46 |
| VIII | [Reaching the Public by Motion Pictures] | 52 |
| IX | [Introducing Advertising into Motion-picture Newspapers] | 59 |
| X | [Employing Motion Pictures to Appeal to the Children] | 64 |
| XI | [Salesmanship Demonstrations by the Film] | 71 |
| XII | [Equipping a Private Motion-picture Theater for Business Purposes] | 74 |
| XIII | [Introducing Competitions in Ad. Motion Pictures] | 79 |
| XIV | [Bringing Out the Individuality of Dry Goods by Motion Pictures] | 85 |
| XV | [Boosting Cities and Pleasure Resorts by Motion Pictures] | 92 |
| XVI | [Advertising Railroads by the Movies] | 98 |
| XVII | [Getting Over the Pureness of Your Food Products by the Film] | 105 |
| XVIII | [Selling Automobiles and Accessories by Motion Pictures] | 113 |
| XIX | [Clinching Agricultural Machinery Sales by Motion Pictures] | 120 |
| XX | [How Publishers Can Capture Business from the Ever-encroaching Film Producer] | 126 |
| XXI | [Advertising Your Newspaper with a Motion Picture] | 131 |
| XXII | [Selling Shoes by Motion Pictures] | 136 |
| XXIII | [Film Advertising from the Photoplayer’s Viewpoint] | 140 |
| XXIV | [Advertising Film Circulation] | 146 |
| XXV | [Covering the Motion-picture Field by Magazines] | 152 |
| XXVI | [Future Developments of Advertising by Motion Pictures] | 156 |
| XXVII | [Boosting Your Trade with a Popular Player] | 163 |
| XXVIII | [Boosting Your Business with an Advertising Motion Picture] | 169 |
| XXIX | [Pulling Movie-slide Advertising Out of the Rut] | 173 |
| XXX | [Maintaining the Interest in Slide Advertising] | 178 |
| XXXI | [Individuality in Slide Advertising] | 183 |
| XXXII | [The Personal Element in Slide Advertising] | 188 |
| XXXIII | [Are Your Slides Truthful?] | 191 |
| XXXIV | [Obtaining the Best Results From Slide Advertising] | 194 |
| XXXV | [Selecting the Theater for Your Ad. Slide] | 199 |
| XXXVI | [Handling the Anti-ad. Slide Exhibitor] | 203 |
| XXXVII | [Having Your Movie Ad. Slides Shown to the Best Advantage] | 207 |
| XXXVIII | [The Ideal Slide Follow-up Medium] | 211 |
| XXXIX | [Attracting Farmers to Town] | 215 |
| XL | [Capitalizing Popular Screen Players in Slide Advertising] | 217 |
| XLI | [Attracting Trade with Photoplay Stars] | 221 |
| XLII | [Taking Advantage of Errors in Photoplays] | 226 |
| XLIII | [How the Book Dealer Can Take Advantage of the Movie Adaptation Mania] | 230 |
| XLIV | [Selling Real Estate by the Film] | 233 |
| XLV | [Advertising Your Department Store by Motion Pictures] | 238 |
| XLVI | [Hitching Motion Pictures to Musical Advertising] | 243 |
| XLVII | [Developing “Have a Garden” Movement with Photoplay Theater Help] | 248 |
| XLVIII | [Naming Soda-fountain Concoctions After Movies] | 252 |