Inducements to Subscribers.
For journals to offer inducements to subscribers is not a modern feature. A book was published in 1764, entitled "A New History of England, Manchester, printed by Joseph Harrop, opposite the Exchange." At the end of this octavo volume, which consists of 778 pages, is the following:—
"To the PUBLIC.
"The History of England being now brought down to that period which was at first proposed, the Publisher takes this opportunity of returning his thanks to his friends and subscribers for the kind encouragement they have given his News Paper; and hopes that as he has steadily persevered in going through with, and given gratis, The History of England, at the Expence of upwards of One Hundred Pounds, they will still continue their Subscription to his paper, which he will spare neither pains nor assiduity to render worthy their perusal.
Jos. Harrop."