| CHAPTER I |
| SUNRISE AT 222 WILLIAM STREET |
| | PAGE |
| Benjamin H. Day, with No Capital Except Youth and Courage, Establishes the First Permanent Penny Newspaper.—The Curious First Number Entirely His Own Work | [21] |
| CHAPTER II |
| THE FIELD OF THE LITTLE “SUN” |
| A Very Small Metropolis Which Day and His Partner, Wisner, Awoke by Printing Small Human Pieces About Small Human Beings and Having Boys Cry the Paper | [31] |
| CHAPTER III |
| RICHARD ADAMS LOCKE’S MOON HOAX |
| A Magnificent Fake Which Deceived Two Continents, Brought to “The Sun” the Largest Circulation in the World and, in Poe’s Opinion, Established Penny Papers | [64] |
| CHAPTER IV |
| DAY FINDS A RIVAL IN BENNETT |
| The Success of “The Sun” Leads to the Founding of The “Herald.”—Enterprises and Quarrels of a Furious Young Journalism.—The Picturesque Webb.—Maria Monk | [103] |
| CHAPTER V |
| NEW YORK LIFE IN THE THIRTIES |
| A Sprightly City Which Daily Bought Thirty Thousand copies of “The Sun.”—The Rush to Start Penny Papers.—Day Sells “The Sun” for Forty Thousand Dollars | [121] |
| CHAPTER VI |
| MOSES Y. BEACH’S ERA OF HUSTLE |
| “The Sun” Uses Albany Steamboats, Horse Expresses, Trotting Teams, Pigeons, and the Telegraph to Get News.—Poe’s Famous Balloon Hoax and the Case of Mary Rodgers | [139] |
| CHAPTER VII |
| “THE SUN” IN THE MEXICAN WAR |
| Moses Y. Beach as an Emissary of President Polk.—The Associated Press Founded in the Office of “The Sun.”—Ben Day’s Brother-in-Law Retires with a Small Fortune | [164] |
| CHAPTER VIII |
| “THE SUN” DURING THE CIVIL WAR |
| One of the Few Entirely Loyal Newspapers of New York.—Its Brief Ownership by a Religious Coterie.—It Returns to the Possession of M. S. Beach, Who Sells It to Dana | [172] |
| CHAPTER IX |
| THE EARLIER CAREER OF DANA |
| His Life at Brook Farm and His Tribune Experience.—His Break with Greeley, His Civil War Services and His Chicago Disappointment.—His Purchase of “The Sun” | [202] |
| CHAPTER X |
| DANA: HIS “SUN” AND ITS CITY |
| The Period of the Great Personal Journalists.—Dana’s Avoidance of Rules and Musty Newspaper Conventions.—His Choice of Men and His Broad Definition of News | [233] |
| CHAPTER XI |
| DANA, AS MITCHELL SAW HIM |
| A Picture of the Room Where One Man Ruled for Thirty Years.—The Democratic Ways of a Newspaper Autocrat.—W. O. Bartlett, Pike, and His Other Early Associates | [247] |
| CHAPTER XII |
| DANA’S FIRST BIG NEWS MEN |
| Amos J. Cummings, Dr. Wood, and John B. Bogart.—The Lively Days of Tweedism.—Elihu Root as a Dramatic Critic.—The Birth and Popularity of “The Sun’s” Cat | [262] |
| CHAPTER XIII |
| DANA’S FAMOUS RIVALS PASS |
| The Deaths of Raymond, Bennett, and Greeley Leave Him the Dominant Figure of the American Newspaper Field.—Dana’s Dream of a Paper Without Advertisements | [293] |
| CHAPTER XIV |
| “THE SUN” AND THE GRANT SCANDALS |
| Dana’s Relentless Fight Against the Whisky Ring, the Crédit Mobilier, “Addition, Division, and Silence,” the Safe Burglary Conspiracy and the Boss Shepherd Scandal | [304] |
| CHAPTER XV |
| “THE SUN” AND “HUMAN INTEREST” |
| Something About Everything, for Everybody.—A Wonderful Four-Page Paper.—A Comparison of the Styles of “Sun” Reporters in Three Periods Twenty Years Apart | [313] |
| CHAPTER XVI |
| “SUN” REPORTERS AND THEIR WORK |
| Cummings, Ralph, W. J. Chamberlin, Brisbane, Riggs, Dieuaide, Spears, O. K. Davis, Irwin, Adams, Denison, Wood, O’Malley, Hill, Cronyn.—Spanish War Work | [328] |
| CHAPTER XVII |
| SOME GENIUS IN AN OLD ROOM |
| Lord, Managing Editor for Thirty-Two Years.—Clarke, Magician of the Copy Desk.—Ethics, Fair Play and Democracy.—“The Evening Sun” and Those Who Make It | [369] |
| CHAPTER XVIII |
| THE FINEST SIDE OF “THE SUN” |
| Literary Associations of an Editorial Department That Has Encouraged and Attracted Men of Imagination and Talent.—Mitchell, Hazeltine, Church, and Their Colleagues | [402] |
| CHAPTER XIX |
| “THE SUN” AND YELLOW JOURNALISM |
| The Coming and Going of a Newspaper Disease.—Dana’s Attitude Toward President Cleveland.—Dana’s Death.—Ownerships of Paul Dana, Laffan, Reick, and Munsey | [413] |
| Bibliography | [435] |
| Chronology | [437] |
| Index | [439] |