ContentsI.[Hospitality and its Tokens]1II.[Ancient Tavern Signs]23III.[Ecclesiastical Hospitality and its Signs]47IV.[Secular Hospitality: Knightly and Popular Signs]75V.[Traveling with Shakespeare and Montaigne]101VI.[Tavern Signs in Art—especially in Pictures by the Dutch Masters]127VII.[Artists as Sign-Painters]141VIII.[The Sign in Poetry]167IX.[Political Signs]187X.[Traveling with Goethe and Frederick the Great]217XI.[The English Sign and its Peculiarities]235XII.[The Enemies of the Sign and its End]259 [Envoy: And the Moral?]277 [Bibliography]291 [Index]297