ADVANTAGES OF AN EXTRA PAIR
There is probably not one customer in fifty who understands why it is to his advantage to be provided with an extra pair of shoes. Most customers would agree that, for the sake of variety, it would be well to have another pair so that they might alternate in wearing different shoes. But they do not realize that there is actually an advantage of money saving to be gained.
It is for the salesman to offer a definite reason for the purchase of a second pair. If the shoes are allowed to “rest” every other day or perhaps for two days after each time they are worn the wearing life will be much greater. By regularly changing off in this way, opportunity is given for the foot perspiration to dry out before it is able to cause any damaging effect upon the leather and fabric, especially that on the inside of the shoe. In addition, there is the sanitary advantage. Most people live in their shoes about sixteen hours a day and during that time subject them to a variety of conditions of cold, heat and dampness. From the standpoint of sanitation, it is as important to provide sufficient ventilation for the shoe as it is to do so for the rooms in which we live.