ELDERLY PERSON OR INVALID
It is hardly necessary to say anything concerning the salesman’s responsibility in serving elderly people and invalids. Almost as if by instinct a man or woman realizes that such people are entitled to an added measure of kindness and respect. It is only necessary to remember that whatever may be the peculiarities of disposition, these things have almost without exception been brought about by circumstances and conditions that the individual could not control. Nothing less than the standard by which the salesman would serve his own mother or father should be the measure of his effort to please and serve well.
There are times, of course, when it may seem that an elderly person should be able to think more quickly or to make a decision with less fuss. Perhaps two or three other sales might have been made in less time and with less effort, but who would think of measuring service with a yardstick under these circumstances.