MEETING HIM FACE TO FACE
Without giving the matter a thought, a salesman, or a group of them, may sometimes take station at the front of the store with their backs toward the door while they engage in conversation. Although this may seem a minor matter it is nevertheless important, for the reason that the effect given is not good on a person entering the store. A person’s back suggests coldness and a spirit of unfriendliness. Make every effort to establish and hold the good graces of the customer—this is necessary. Meet your man face to face. Let him know you are pleased to serve him and he will be just as pleased to give you the business.