WAR-TIME PORTIONS OUT OF DATE
During the war period everyone learned to accept gladly war-time portions, of food especially, and also to a great extent, war-time portions of service. That term “war-time” meant to us just a little bit less or just a little lower quality than what we had been accustomed to and what we needed in order to be perfectly content.
Although a salesman may be busy and have several customers waiting to be served, there is no need for him to render war-time service. A few words of explanation to the customer the moment he or she enters the store will bridge over the delay caused by the salesman’s inability to give instant service.
Courtesy and consideration of the customer’s needs does not, as a rule, require more time than slip-shod service and the delay caused by it. As already mentioned, the general run of men and women come to the store on a matter of business and they do not have any special desire to remain any longer than necessary to get well served in their requirements.
A full measure of service, then, is the just dessert of every customer. It pays dividends for the store and increases the salesman’s salary.