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| I | THE RISE AND FALL OF MAXIM & GAY | [11] |
| The Birth of an Idea to Coin Money. |
| The Higher Mathematics of the Operation. |
| How "The One Best Bet" Was Coined. |
| Real Inside Turf Information. |
| The Public Asks to Be Mystified. |
| Prestige Restored by a Clerk's Ruse. |
| A Boastful Race Player Gives Aid. |
| Fortune Changes Her Mood and Smiles Again. |
| The Kentucky Colonel Falls in Line. |
| Betting the Public's Money at Great Profit. |
| $130,000 Is Lost and Won in a Day. |
| A Disastrous Newspaper Wind-up. |
| |
| II | MINING FINANCE AT GOLDFIELD | [46] |
| A Partnership of Pure Nerve. |
| Bucking the Tiger on the Desert. |
| Bidding $3,000,000 When Broke. |
| Millions in the Vista Held No Charms. |
| "Human Interest" Versus Technical Mining. |
| Beginning the Advertising Business. |
| Some Advertising that Paid. |
| Building Gold Mines with Publicity. |
| Hair-Raising Stories for Distant Readers. |
| The Mercury of Speculation. |
| The Birth of Bullfrog. |
| Enter, Charles M. Schwab. |
| Why the Bottom Fell Out. |
| How About the Public's Chances? |
| Jumping Jack Manhattan. |
| |
| III | THE BREWING OF A SATURNALIA OF SPECULATION | [89] |
| Trying It on the Stray Dog. |
| Advertising for Thinkers. |
| Yes, "Business Is Business." |
| Fortunes that Were Missed. |
| The Tale of Bullfrog Rush. |
| Prize Fights and Mining Promotion. |
| The Year of Big Figures. |
| The Story of Goldfield Consolidated. |
| At the Height of the Frenzy. |
| |
| IV | THE GREENWATER FIASCO | [133] |
| Getting Into the Game. |
| All the Copper in the World. |
| The Collapse of Greenwater. |
| The Shame and the Blame. |
| |
| V | ON THE EVE OF THE GREAT GOLDFIELD SMASH | [144] |
| The Rise of Wingfield and Nipon. |
| The Winnings of a Tenderfoot. |
| I Am Landed High and Dry. |
| The Beginning of the Raid. |
| Some Pertinent Personalities. |
| The Time When Money Talks. |
| Clouds in the Western Sky. |
| From Credit to Crash. |
| Down with the Sullivan Trust Company. |
| Some Hindsight that Came Too Late. |
| |
| VI | NIPISSING AND GOLDFIELD CON | [179] |
| An Orgy in Market Manipulation. |
| The Guggenheims Enter Nipissing. |
| Nipissing on the Toboggan. |
| Who Got the $75,000,000? |
| The Wonder Mining-Camp Stampede. |
| Teague Attacks Senator Nixon. |
| "Calling for a Show-Down." |
| Manipulating Goldfield Con. |
| Enter, Nat. C. Goodwin & Co. |
| The Story of the Goldfield Labor "Riots." |
| The Death of Governor Sparks. |
| |
| VII | RAWHIDE | [219] |
| Real Gold at Rawhide. |
| The Rawhide Coalition Mines Company. |
| A Race of Gamblers. |
| |
| VIII | THE PRESS AGENT AND THE PUBLIC'S MONEY | [227] |
| Publicity via Elinor Glyn. |
| "Al" Miller's Siege. |
| The Funeral Oration for Riley Grannan. |
| Among the "Big Fellows." |
| The Reverse English. |
| The Power of the Public Print. |
| Rawhide Again. |
| |
| IX | THE WALL STREET GAME | [264] |
| Good Big Fish vs. Bad Little Fish. |
| Righteous Wall Street and the "Sucker" Public. |
| The Marketing of Mining Stock. |
| I Buck the Wall Street Game. |
| The "Double-Crossing" of Rawhide Coalition. |
| "Inside" Market Support. |
| |
| X | ENTER, B. H. SCHEFTELS AND COMPANY | [288] |
| More Truth on the "Mining Financial News." |
| The Scheftels Principles. |
| The Scheftels Company Against Margin Trading. |
| |
| XI | A FIGHT TO THE DEATH | [308] |
| The Firing of the First Guns. |
| The Story of Ely Central. |
| The Assault on Ely Central. |
| The Clash of Battle. |
| A Bombshell in the Enemy's Camp. |
| A Government Raid Is Rumored. |
| The Raid on B. H. Scheftels and Co. |
| A Tool's Confession. |
| The Guggenheims. |
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| XII | THE LESSON OF IT ALL | [362] |