SALESMANSHIP
What kind of a man should the salesman be, in order to be successful? The essential qualifications are, good health, good appearance, a thorough knowledge of what he offers for sale, and a general knowledge of his competitors' goods. Furthermore, he must know how to judge a customer, so as to present his thoughts in a manner to gain his confidence. He should also develop his sense of humor, in order to overcome the "hard knocks" that may be in store for him. He must be able to smile, no matter what happens. If he possesses these qualifications, together with the proper goods to sell, plus the capacity for work, work, work, then he will assuredly make a successful salesman.