THE NECESSITY OF A DEFINITE OBJECT
It is of the highest importance for you to have in mind a clear conception of the end you wish to achieve by your speaking. This purpose should characterize all you say, so that at each step in your speech you will feel sure of making steady progress toward the desired object.
As a public speaker you assume serious responsibility. You are to influence men for weal or woe. The words you speak are like so many seeds, planted in the minds of your hearers, there to grow and multiply according to their kind. What you say may have far-reaching effects, hence the importance of careful forethought in the planning and preparation of your speeches.
The highest aim of your public speaking is not merely to instruct or entertain, but to influence the wills of men, to make men think as you think, and to persuade them to act in the manner you desire. This is a lofty aim, when supported by a good cause, and worthy of your greatest talents and efforts.