Direct Marketing of Larger Quantities of Eggs Than Private Families Require
The foregoing discussion applies especially to shipments of eggs for family consumption. It is likely that many producers will desire a larger outlet than is afforded by private families. These shippers may use containers such as are described in the postal regulations. They must come within the weight and measurement limits, however. The present 30-dozen commercial case exceeds the weight limits and would have to be forwarded by express. The express companies are now paying special attention to small shipments of food products, and furnish prompt and efficient service.
Should an individual farmer not have enough eggs to ship alone a number of neighboring farmers may club together for the purpose of shipping eggs and may secure a purchaser in the person of a hotel, restaurant, or lunch-room proprietor, or a retail grocer in some town or city. The eggs from each farm should be packed in 1-dozen size cartons or fillers, which would take the place of the ordinary filler of the standard 30-dozen-size egg case. These cartons should have stamped on them the name and address of the producer, or instead of the name and address a number could be assigned to each farm for the purposes of identification. Each carton should be sealed so that any complaint in regard to quality can be traced to the individual producer. This is necessary in order to protect members of the club from complaints of delinquency not justly attributable to them.[2]
[2] Farmers’ Bulletin 656, The Community Egg Circle, gives the details of such an organization. It can be obtained on request from the Division of Publications, Department of Agriculture, Washington, D. C.
Shipping by express presupposes that the producers concerned are within reasonable distance of express service, otherwise the expense of transporting the eggs to the express office might be prohibitive.
It is hoped that these methods may enable the producer to realize better prices, and that at the same time the consumer will secure a fresher product. Eggs so handled and shipped will be fresher and in better condition than ordinary country-store or huckster-collected eggs.
The average farmer pays scant attention to egg and poultry production, usually leaving matters relating thereto to his wife. Properly managed, however, this branch of farm industry may prove profitable. Indeed, it is not unlikely that a careful keeping of the cost of producing corn on many farms would lead to the conclusion that the family treasury had profited more by the activities of the hen than by raising corn.