Essentials for Success in Marketing Butter by Parcel Post
Successful parcel-post marketing of butter requires that extreme care be taken to insure the delivery of a satisfactory product to the customers. The following are a few of the important considerations to be observed to market butter successfully by parcel post:
1. A uniformly high-quality product should be produced.
2. It should be properly packed in neat and attractive packages.
3. The shipping container used should amply protect the butter from deterioration and damage.
4. The packages should bear the address of the sender and be properly addressed to the customer.
5. The most expeditious mail service from the mailing office should be used to insure the delivery of the butter in the best condition.