PLAN No. 238. A PROFITABLE ADVERTISING PLAN
A young man left Chicago some time ago and went to the Northwest for the purpose of increasing his earning power.
Having first provided himself with twelve cartoon plates, with a strong home-trade argument under each cartoon, which a big newspaper syndicate had made for him, he stopped at a town of some 5,000 inhabitants and called upon the publisher of the leading newspaper. To him he made the following proposition: To obtain for his paper one or two pages of local advertisements to run every week for twelve weeks, and create a strong sentiment for patronizing home merchants and local industries, furnishing the cartoons and home-trade arguments, of which he showed proofs, and to divide the profits equally, though it was not to cost the publisher a cent, except the composition on the local ads. to be secured and set up; that for this home-trade page, the rates must be double his regular rates, so that he would get full price for his ads.
Of course, the publisher accepted, and the Chicago man went to work. In three days he had contracts signed up for enough local ads. to fill two pages with the cartoon in the center of the page to run twelve consecutive weeks, the contracts to be left with the publisher, who was to collect and forward him his half, but the newspaper man willingly paid him one-fourth of the amount that would be due him at the end of the twelve weeks.
In three days the Chicago man had made just $288. This plan will afford a good living to any advertising salesman.