PLAN No. 248. SECRET OF SHOWING SAMPLES—COMPANY AGENT BECOMES A WELCOME SALESMAN
While other canvassers were complaining that they did not get a chance to show their goods or samples at every house they visited, many doors being shut in their faces, an English brush company thought of a good plan.
They furnish their salesmen with post cards saying:
“Dear Madam: This card entitles you to one of our 15-cent sink brushes, which our agent will deliver to you at your home tomorrow. You don’t have to buy a thing—just let him show you our full line of brushes.”
The next day after mailing this card, the agent calls with the brush, and of course Madam is civil enough to accept it and “look at the others.”
That “look” nearly always means a sale, and this happens at almost every house, so the agent finds himself admitted to every home and a chance to have a popular hearing.
This is given as a tip to other agents who have had the cold reception usually accorded agents and peddlers.