PLAN No. 251. SUCCESSFUL SALE, YET DIDN’T ADVERTISE
It isn’t often we hear of anyone who succeeds in selling a product without newspaper advertising, but here is the case of a young man in a small city who did.
This young man was putting up a very good cough remedy, and the first he made he left with the druggists to sell. They liked it, and sold it rapidly. Then he watched for the country merchants at the court house, the hotels, and other places, and many of them agreed to carry his remedy and push it, which made a great many more sales. In a few months every store within 15 miles of his home town was selling it. Then a wholesale grocery house took it up and, through its 15 traveling salesmen, introduced it in three states, covering several hundred miles. He demonstrated the wisdom of covering a small territory in the beginning, and gradually increased it.