PLAN No. 265. “LANDSCAPING” CITY LOTS
Two landscape gardeners, who lived in a residence part of the city where scant attention was paid by the owners to the appearance of their lawns and parking strips, undertook to change the looks of the neighborhood, and create a good business for themselves.
Selecting ten blocks on a graded street, along which were good houses and many trees, most of them sadly neglected, they proposed to the owners of the various houses on both sides of the street to give it the careful and skillful attention the places needed, at so much a month.
Most of the owners signed contracts for this work, and at the end of the season each property so cared for by these men had improved better than 100 per cent in appearance. The result was that several owners were offered higher prices for their property than they had ever thought it worth, and the next year those who had at first refused to employ the landscape gardeners were the first to sign up for the season just starting.