PLAN No. 279. CARDBOARD KITCHEN LIST

Print on a good, strong piece of cardboard a list of articles needed in the home from day to day, with the heading, “Lest We Forget,”—the housewife is to stick a pin in each article wanted on the list, which begins with apples and ends with yeastcake.

All around the sides of this list have spaces for ads. which the merchants will gladly pay for, as the list is consulted several times every day, and the names of advertisers become familiar to the entire household.

Distribute free of charge the cards to the housewives. Such a medium is valuable to the advertiser and will yield a good advertising solicitor a good living.