PLAN No. 303. BREAD AND CAKE BAKING SOLD TO WOMAN EXCHANGE
A married woman in New York, who had formerly been a stenographer but could not return to that work on account of her household duties, which included the care of two children, yet who was anxious to help in enlarging the family income, decided to bake cakes and sell them through various woman’s exchanges.
Her sales were very good, but often there would be cakes left over, and, to avoid this, she changed her selling method so as to supply a certain number of families with bread and cakes. Her entire capital was but $5, and she started with seven customers, having discontinued her deliveries to the exchanges.
She wrote to a number of people who were able to pay her prices, and soon secured a good list of regular patrons. In six months she had forty-five steady customers, was baking all kinds of cakes besides raisin, whole wheat and brown breads, and rapidly increasing the number of her patrons, so that in six months more she had a total of seventy-eight. Some of these, when starting on their summer vacations, arranged to have her supply them regularly by parcel post while away, and when they returned in the fall they continued to buy her baked products.
She employed a boy at $2 a week to make deliveries two afternoons each week and all day Saturdays, and before very long her net profits had reached $150 a month.