PLAN No. 305. SELLING EGGS AT A HIGH PRICE
Even in those times when eggs were selling to the middle man for 20 cents per dozen, a man who lived in the suburbs of an eastern city, and kept hens that laid large, rich-looking, golden brown eggs, worth twice as much as the tiny white ones in the dealers’ stalls, always sold every egg he could produce for 60 cents per dozen, or a nickel each.
The way he did it was to advertise in the city papers that he would send eggs by parcel post the very day they were laid, and guaranteed them to be strictly fresh and safe for sick people as well as robust persons.
That brought in the orders, and the way he kept them coming from the same people, year after year, was by making good—by actually shipping the eggs the day they were laid—and strictly fulfilling every promise he made. These facts, once duly impressed upon the minds of his city customers, made the eggs he sent them worth three times the price of ordinary market eggs of small size and uncertain age. Anyone, situated as he was, can do the same thing and make money out of it.