PLAN No. 340. SELLING POPPED WILD RICE
Selling popped corn is an old story, but selling popped wild rice is decidedly new. A man in San Francisco has done this for some time, and made good money out of it. Wild rice is a complete food in itself, is used largely by Northwestern Indians, and costs about 20 cents a pound, in 100-pound lots, while it retails readily at 60 to 75 cents a pound, as it is put in smaller packages than popcorn. When popped, it swells and breaks open, and is very brittle and delicious. He also sells the whole rice at a very good profit.