PLAN No. 390. GROUP-CIRCULARIZING
A wide-awake advertising man in a western city employed a plan for sending out circulars that not only reached every farmer in his county, and brought a large volume of trade to certain merchants in his own city and surrounding towns, but netted him a regular income of over $2,000 a year. And it cost him less than $250 to get the business started.
He traveled by automobile to each township in the county, and calling upon the various township clerks he secured the name of every farmer, with his correct post office address, paying the clerk a small amount for his assistance in preparing the list.
With these lists all properly prepared, he called upon several enterprising merchants in his home city, showed them what he had, and offered to mail out their circulars for just half of what it would cost them for postage alone, even if they had the names, and thus save them the time and trouble of mailing the circulars themselves. To mail out 500 circulars would cost each merchant $5, besides the envelopes, 75 cents, and to have them mailed to a reliable list for $2.50 was a “snap” but few would turn down, and it was no trouble at all to find ten merchants who were only too glad to supply him with the circulars, already printed and ready for mailing.
Placing these ten circulars in one envelope, he sent them to 500 farmers on his list, at a cost of one cent for the ten envelopes, and received $25 for doing so. This cost him $5, and he was $20 ahead on each batch sent out, so that the merchants were pleased and he was profited. As he managed to send out an average of two sets a week, he made $40 a week clear, and saved his patrons considerable in postage.