PLAN No. 425. ADS. ON BARBERS’ MIRRORS
A regular patron of a barber shop, while having his hair cut one day, conceived an idea. He proposed to the boss barber to install a row of mirrors, 21⁄2 feet wide, along the wall of the shop, about four feet above the floor. These mirrors he would put in free, with the understanding that he was to reserve the lower left-hand corner of each for advertising purposes.
As the mirrors then in the shop were rather dingy and old-fashioned, the barber was glad to make this arrangement, and the new mirrors were duly installed. Then the man who had thought of the idea went out and got enough advertising in one day to fill the reserved spaces, at prices that seemed extravagant, yet they were well worth the money. Ads. that were of special interest to men who frequent barber shops were taken for the most part, and these advertisers must have been pleased with the results, because they renewed their contracts each year. The first month’s receipts more than paid the cost of the mirrors, and after that it was most all clear profit.