PLAN No. 460. DID DISTRIBUTING
An Illinois man, living in a city of 25,000 people, had noticed that much of the distributing done in his town was very poorly executed. He had seen boys entrusted with expensive and valuable literature, chuck great masses of it under culverts, into sewers and other out-of-the-way places, and then collect as though having done honest work.
He knew of several druggists, and retailers in various lines, who let tons of advertising matter, sent them by manufacturers and wholesalers for distribution, lie in the stores and go to waste because the retailers were too busy or too negligent to have it properly distributed where it would do the most good.
He therefore called upon these people and offered to do their distributing in an honest and capable manner, at a very reasonable price, assuring them that it was to their own interest to have this advertising matter get before the public as early and as thoroughly as possible.
Most of the firms, knowing him to be reliable, gave him their work, and almost immediately noticed a marked increase in the calls for the particular goods mentioned in the literature. Improvement came from proper distribution, and they were glad to contract with him by the year to do all that class of work for them, at a stipulated price per month. Altogether, these contracts netted him nearly $100 a month, and left him spare time for other kinds of work.