PLAN No. 475. RED INK POWDER
Red ink is always in demand, but many of the red inks on sale at stationery and other stores are of a very inferior quality. Red ink made from the following formula, as this man made it, gives universal satisfaction in all cases where red ink is required:
Red anilin, 1 dram; dextrin, 1 dram. To use, dissolve the powder in hot water.
These various ink powders are usually put up in packages of a sufficient quantity to make a pint of ink, and this requires from a teaspoonful to a tablespoonful of the powder.
Having no capital, the young man began with the direct selling plan, canvassing from house to house and from store to store, and selling to his acquaintances whenever possible. From the profits these sales brought him, he was soon able to take up the trust scheme, sending twenty-four packages of the powder, put up in small envelopes, to boys and girls whose names he obtained in various ways, offering them a premium of a watch, a camera, roller skates, silver spoons, or other articles he could buy cheap in quantities, when each one had sold and remitted for the twenty-four packages.
Later he inserted 25-word ads. in various papers, and made a large number of sales direct by mail from that source. Today he owns the largest and best patronized stationery store in his town.