PLAN No. 530. A CATCH PHRASE CONTEST
A well known firm manufacturing bookcases in an eastern city wanted a new catch-phrase for their advertisements, and offered a cash prize of $50 for the best one submitted.
A man submitted a phrase and won the $50. The firm, in sending him a check for the amount, announced that they would pay him a cash commission on all sales of their bookcases he might secure for them in his community, and being in that line himself, he was able to come in contact with many persons who wanted bookcases. As the merits of this particular one had been brought favorably to their attention through the effective advertising the firm was doing, sales were not difficult to make. The catch-phrase contest put them in contact with many hundreds of prospective purchasers for bookcases which were later turned into business.