PLAN No. 539. A DIABETIC GARDEN
A man who owned a small tract of fine garden and fruitland adjoining a western city, had suffered for years from diabetes, and all the ordinary forms of treatment had failed to improve his condition.
At last he purchased a book written by a celebrated eastern physician who had long been a professor of medicine in a leading university, as well as being associated with hospitals in large cities, and was an authority on diabetes. This book outlined a course of treatment which this man followed.
The source from which he received the most benefit and to which he mainly attributed his successful treatment, was that portion of the book relating to the proper vegetable diet for diabetic patients, advising the use of those containing the least amount of sugar and starch, and he raised most of these vegetables himself.
Acting upon the experience thus gained, he decided to extend this valuable aid and information to the thousands of other diabetics to be found in every community, and he thereupon inserted an ad. in a large number of newspapers, asking those so afflicted to write to him if they wished a certain and inexpensive treatment. To the hundreds who answered this ad. he wrote that he would supply the vegetables especially required for the diabetics, at very reasonable prices, either summer or winter, as he had them canned for that purpose. Or, if preferred, he would mail the names of all the vegetables necessary, with complete instructions for their culture and use, for a certain amount.
These ads. and letters brought him a good revenue.